22 - 26 February 2024 | BIEC, Bengaluru, India
International Trade Fair for Furniture Production Technologies, Woodworking Machinery, Tools, Fittings, Accessories, Raw Materials and Products

Sheela Foam-50 Glorious Years

Commenting on this milestone, Mr. Rahul Gautam, Managing Director, Sheela Foam Ltd. said, “For the past 50 years, Sheela Foam has been bringing healthy comfort to your lives. Your patronage has helped us create brands like Sleepwell, with operations across India, Australia and Spain. We thank you for this privilege and the trust placed in us. We look forward to contributing to your wellbeing for generations to come.”

50 years ago, in 1971, Sheela Foam started by setting up a small operation in Noida. It entered a rapid phase of expansion in 1993, when it launched its flagship consumer facing brand- Sleepwell followed by an incredible journey of acquiring and building new plants, making channel partners, and entering into key strategic global tie-ups for manufacturing of mattresses and foams. Today, it is a ranked as the largest selling Polyurethane (PU) Foam in the country.

The winning brands of Sheela Group include:

• Sleepwell - the flagship brand for mattresses and comfort accessories
• Sleepx – our Brand for Online marketplaces
• Feather foam - a brand promoting pure PU foam based products
• Starlite – a brand promoting Value for Money entry level products.
• Lamiflex - a superior quality polyether/polyester foam for lamination

The Group Companies of Sheela Group include:

• Joyce Foam (Australia) - catering to the foaming requirements of the industry in Australia
• Interplasp (Spain) – catering to the foaming requirements of the industry in Europe & North America.
• Staqo (India) – our Software division catering to the enterprise software requirement across the globe

About Sheela Foam

Over the last fifty years, Sheela Foam Limited. India, along with its subsidiaries, Joyce Foam, Australia and Interplasp, Spain continues to be the market leader in P.U. Foam industry. It has a dominant market share with 10 state-of-art manufacturing unit, 150 Distributors, 4500 Exclusive Showrooms and over 6000 Dealers across India, along with 7 plants & 500 + customers across Australia, New Zealand and Spain.

For the past fifty years, our flagship brand, ‘Sleepwell’, has become a market leader, not just because of our innovation, extensive research, and a dedicated team to produce superior quality, value-for-money and a wide range of products, but because we understand the need for comfort of our customers.

In the last 50 yrs, while our business grew, we also learnt to be socially responsible through our CSR Arm - Sleepwell Foundation. Going beyond business, we self-regulate our work model to make us socially accountable to ourselves, to our stakeholders, and to the community at large.

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