"13th International Trade Fair for Furniture Production Technologies, Woodworking Machinery, Tools, Fittings, Accessories, Raw Materials and Products"
How do you see the Indian Furniture & Fittings
market 5 years from now?
It will be far more organised. We will see many
manufacturers setting up small, medium and
large production units. Having said, achieving
competitiveness is going to be a big
challenge. Some kind of consolidation will
happen by then.
How is the market distributed based as per
product types (Zinc Alloy, Aluminium Alloy,
Iron, Plastic, Stainless Steel) & application (Example Bedroom, Living
Room, Dining Room, Hotel, Office, Other)?
It is less of material selection but more of lifestyle choices, value for
money, solution-functionality-ergonomics based approach and
preferring space-saving products.
Online shopping for fittings & hardware is increasing now, what is
EBCO’s take on this? What percentage of business comes through
online and where do you see yourself in the online space in the next 3
We have a strong offline base across the length and breadth of the
country. However, we also have a running e-commerce platform
which is more D2C based with DIY kind of products. Whenever we feel
the need, it can be scaled up exponentially.
For any sector, ‘innovation’ is a key pre-requisite. In this scenario,
brands will have to work constantly on innovation to grow. Product
Design, Functionality, Material, Automation – where do you see yourself
innovating in the long term?
All above applies to us at EBCO. We have introduced about 50
products already till date in 2022 (with sizes and finishes about 210). This
will be an ongoing process at Ebco. Many of the production scale up is
happening due to assembly automation, better material handling and
new hi-tech machinery.
Do you see the online Rental Furniture market as a threat or an
opportunity to your business? Why?
Rental furniture is always an opportunity as they are our customers.
What are the major drivers of the Furniture Fittings industry? Do you
think, we as a country will be able to increase our exports in this
We as a company are quite competitive to export and exporting to
few countries already. However, there is a lot to do in Indian market