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Mediratta joins HomeLane from AB InBev in Singapore, where he was the Director Of Marketing & Commercial Operations in the South East Asia region
Mediratta joins HomeLane from AB InBev in Singapore, where he was the Director of Marketing & Commercial Operations for the company in the South East Asia region. With over 14 years of experience, he will bring cross-sectorial experience and global strategic expertise, on board.In his new role, Mediratta will also focus on HomeLane’s go-to-market strategy, brand building, lead generation to drive growth and in increasing customer mindshare through integrated marketing communications.
Udit Mediratta has been appointed Chief Marketing Officer of HomeLane. Mediratta will be responsible for leading the company's brand innovation and customer acquisition efforts. Tanuj Choudhry, HomeLane's co- founder and COO, will be his boss.
Mediratta will also be responsible for HomeLane's go-to-market strategy, brand creation, lead generation to drive growth, and improving consumer mindshare through integrated marketing communications in his new job.
Mediratta joins HomeLane from AB InBev in Singapore, where he was the Director Of Marketing and Commercial Operations for the company in the South East Asia region. With over 14 years of experience, he will bring cross- sectorial experience and global strategic expertise, on board.
"Udit is a very capable marketing leader with considerable industry experience and a proven track record of establishing strategies for top global businesses," said HomeLane Co-Founders SrikanthIyer and Tanuj Choudhry. He will offer great value to our HomeLane brand and will assist us in evolving and enhancing our consumer interaction."
"Considering the expansion of HomeLane, despite the uncertainty of the pandemic, we continue to invest in and build our team with our focus on capturing new opportunities and expanding our services into additional areas," the Co-Founders added. We're thrilled to have Udit on board, and we're looking forward to working with him."
"It's been impressive to see HomeLane grow," UditMediratta said. I am really excited to join this exciting and innovative firm with an incredibly dedicated staff, and to help to increasing the company's future growth."