"International Trade Fair for Furniture Production Technologies, Woodworking Machinery, Tools, Fittings, Accessories, Raw Materials and Products"
With the Indian plywood market expected to reach INR 344.2 Billion by 2027, the competition is stiff, and it's essential to choose the right technology to make your brand stand out. One of the biggest challenges the industry faces today is the circulation of counterfeit plywood. This affects not only customer loyalty but also the credibility of the brand. To tackle this issue, Genefied introduces you to QR codes, the revolutionary solution that ensures product authenticity and strengthens carpenter loyalty.
QR codes for Carpenter Loyalty: Gone are the days of traditional loyalty programs that offer discounts and virtual promises. Carpenters today look for unique and extra offerings from plywood brands. A recent survey showed that 84% of carpenters prefer companies with loyalty programs, and 66% believe that incentives affect their purchases. This is where QR codes come into play. By implementing a QR code-based Carpenter Loyalty Program, plywood brands can offer instant reward redemption, capture personal data for rewards and offers, and provide quick communication and feedback to carpenters. The program is mobile-friendly, making it easy for carpenters to access and participate.
At Genefied, we have successfully implemented a QR code-based Loyalty Program for two prominent plywood brands in India. Our solution involves placing QR codes on all products, allowing carpenters and dealers to access a user-friendly app for verification via Aadhaar and PAN card. The program operates on a point-based system, enabling carpenters and dealers to redeem their points for guaranteed rewards at any time.
QR Codes for Product Genuinity: Counterfeit plywood is a major concern for the industry and affects customer loyalty. Genefied has developed a QR code-based solution that helps build a culture of honesty, faith, and customer loyalty. Anti-counterfeiting solution by GenefiedGenuineMark, is a unique QR code placed on every product that acts as a tamper-proof and multi-layer authenticated code. Customers can scan the code using their phone camera to check the product's genuineness and its manufacturing details. This allows the brand owner to track the product's movement across the supply chain, from production to the point of sale, and a consumer can differentiate between fake and real products.
Key Takeaways: QR codes offer quick rewards to carpenters, check product authenticity, and act as an all-in-one solution for Carpenter Loyalty and Anti-counterfeiting in the Plywood Industry. Carpenters can verify plyboard authenticity, download e-warranties, stay up-to-date with the latest promotions and earn loyalty rewards. Dealers, Distributors and retailers can use QR codes to track units, redeem loyalty points/rewards, and check product authenticity. Customers can use QR codes to check product genuineness and manufacturing details or download warranty certifications and activate them, if any.
QR codes offer a well-positioned solution for the plywood industry, boosting customer retention and carpenter loyalty while ensuring product authenticity. QR codes can also help improve supply chain management in the plywood industry. By having a QR code-based tracking system, plywood brands can monitor the movement of their products from production to sale, making detecting any issues, such as counterfeits, easier. In addition, QR codes can be used to monitor the quality of products during storage and transportation, ensuring that only top-quality products reach customers. This helps to maintain the reputation of the brand and ensures customer satisfaction.
Connect with Genefied's expert developers to build a successful QR code loyalty program that benefits your business and provides a credible platform for your loyal carpenters and customers.
For more information, please visit: www.genefiedtech.com