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Indiawood 2020
22 - 26 February 2024 | BIEC, Bengaluru, India
International Trade Fair for Furniture Production Technologies, Woodworking Machinery, Tools, Fittings, Accessories, Raw Materials and Products

VFI Group plans to open around 200 exclusive showrooms in the next 2 years

It has always been difficult to persuade Indian consumers of the importance of a good night's sleep. This idea has been neglected, despite the fact that it is a vital component of our health that we should modify; it is when the body rejuvenates itself and prepares for the next day. According to studies, most Indians are unable to sleep peacefully for 7-8 hours due to stress, which may have a bad impact on hormones. Because most of us lead such hectic lives, getting a decent night's sleep is crucial. The VFI Group offers a wide range of products, including spring, latex, memory foam, orthopaedic mattresses, comforters, protectors, and pillows, among others, with the goal of providing the highest quality comfort.

The past year and a half spent indoors have certainly taught us the value of comfort. Even mattresses, an often- ignored item, have become tremendously important, as beds begin to multi-task as office desks and spaces for leisure. The outburst of Covid has also made the consumers more conscious about their health and the need to take care of themselves. Consumers now want to invest in a healthy lifestyle and buy natural products. They are also now realizing that good sleep is not just a good thing to have, but it is essential for a healthy body and mind.

“Looking to which we introduced Certigaurd - an antibacterial & antimicrobial mattress in 2021. Hence, it is unsurprising that VFI Group, a market leader in the mattress industry, has seen tremendous growth since its inception in 2009,” said Mr.Nitin Gupta, Executive

Director, VarahamurtiFlexirub Industries Pvt Ltd. He has in-depth knowledge and is widely known for his expertise in various aspects of the mattress industry. “As one of the market leaders in the mattress industry, VFI Group has set a target to achieve revenue of Rs. 250 cr by FY 22. Initially, we started with making two mattresses in a day in a very small space, with one mattress binding machine and a table. That’s all we had back then”, says Mr. Gupta.

Further adding to this, he also said that “VFI Group is the only company in India to acquire Certipur certificate. Certipur-US is a quality certificate - a certification program administered by a not-for-profit organization.”

VFI Group’s hard work and research have brought tremendous success and popularity. From making two mattresses per day to employing over 1100 people spread out over five manufacturing units across India, including Haridwar, Meerut (2), Vadodara, Coimbatore, and manufacturing over 1440 mattresses per day with a corporate office located in Delhi NCR, we are serving customers and businesses across India and abroad, all in a decade. VFI also bagged the prestigious National Excellence Awards – “Growth Engine of India’s Economy” for 2019 – 2020.

The company, which includes mattress names such as Springfit, Durfi, and Amore, touts itself as India's first and only natural sleeping solutions provider. VFI currently produces 4 lakh mattresses per year from its four production sites in Haridwar, Meerut, Vadodra, and Coimbatore, and plans to treble that number with recent additions in Meerut and Vadodara.

Taking the mattress industry by storm in 2009, Springfit Mattresses is one of the only Indian brands that have collaborated with well-known and reputed orthopedists to design a genuine Orthopaedic mattress that provides the most advanced back support system available in India today. Also, it introduced the first speciality foam mattress called ‘Z Box’ - mattress in a box. The mattress was designed for ‘Stress-Free Sleep’, strongly entrenched with consumers and trade

The unorganised sector has been our greatest problem thus far. However, the company's expansion has not been hampered by these minor issues. VFI Group has developed to a Rs. 250 crore firm by providing exceptional sleep solutions for the past 14 years. In the next five years, we want to double our turnover to Rs. 1000 crores as a group. The company recently announced the signing of an exclusive MOU with 'Simmons,' the premier American mattress brand, to extend its portfolio. Mr. Gupta noted that the company has been given the sole permission to produce their deluxe range of mattresses in India, with prices ranging from one lakh to ten lakh.

VFI Group is also looking to increase its exclusive showrooms in the next two years. Our target is to establish around 150 - 200 exclusive showrooms in the next two years. The company currently has 60 exclusive showrooms across the country.

Courtesy: https://www.deccanherald.com/brandspot/pr-spot/vfi-group-plans-to-open-around-200-exclusive-showrooms-in-the-next-2-years-1075607.html

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