Hepo: Re-defining value proposition in the Hardware Industry
Hepo India Private Limited is a subsidiary of Hepo Investments NL B.V. Netherlands and is primarily in the business of manufacturing and marketing Furniture Fittings and Screws & Fasteners. Within a few years of its operation, it has become one of the fastest growing brand in the Furniture Fittings category and a force to reckon with. Its core brand proposition of ‘Assured Quality. Better Price.’ is re-defining the value proposition in the fittings industry.
The company operates in the mid-priced hardware segment through a robust B2B2C model with skew towards the B2B segment. Hepo has an impressive product portfolio consisting of Cabinet Hinges, Drawer Runners, Gas pump & Bi-fold lift-up (for over-head cabinets), Butt Hinges, Multi-Purpose Lock, Bathroom Fittings, Wire Baskets, Bed Fittings, Aluminium Profile, Connecting Fittings, Tower Bolt, Handles & much more. The plan is to launch about 2-3 products every quarter ensuring our partners can offer a wide range of products to their customers ensuring higher turnover and better profitability.
Hepo imports it products from European countries and also manufactures a good chunk of its product portfolio in India. The manufacturing facilities are built in adherence with the highest standards of international quality confirmation benchmarks. This allows them to deliver an outstanding product at a price which beats the generally preferred Chinese pricing. Apart from the domestic market, Hepo has also appointed distributors and started exports to SAARC & African Region further cementing the excellence of the product.
Being a rapidly growing company and having an ever-expanding product portfolio, Hepo is the best bet for distributors to increase their turnover thereby increasing their profits. Also, more and more retailers and hardware counters want to associate with distributors who can provide them with a one-stop solution. Further, the competitive pricing attracts customers to buy Hepo goods which in turn makes retailers to associate with distributors and consequently Hepo. It also provides marketing support to channel partners in the form of pilot salesman to drive secondary sales.
Similarly, Hepo is a great proposition for OEMs as well. It maintains sufficient stock for regular customers and supplies in quantities suitable to them in the shortest possible delivery timeframe, thus diminishing the necessity of inventory keeping for manufacturers. Not only does this help in smooth functioning of their manufacturing line up but also helps cut down on surplus costs. Furthermore, Hepo also maintains a competitive pricing albeit the frequent irregularities in freight charges, currency fluctuations etc.
The company is fully equipped to even arrange customer specific sourcing even for relatively small quantum, again helping curb overspending on surplus buys and thus brandishing overhead expenditure.
In the event that a customer is remotely located, Hepo India has a special online channel called the Hepo B2B e-shop (www.hepoindia.com) which is an e-commerce portal that delivers custom bulk quantities across India with a stipulated 48 hr dispatch from the time of placing the order.
With its robust proposition and relentless pursuit, Hepo surely is the knight in shining armour for the Indian Furniture and Hardware Industry