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Manufacturers are hitting their stride in order to catch pace with the technological onslaught
The overall mattress market in India has climbed at a CAGR of more than 11% over the last five years. With changing consumer behaviour and needs, the industry is undergoing a massive transformation.
The growth of the Indian mattress industry has been encouraged by rising income levels and greater health consciousness among consumers. The sector has been strengthened further by altering market dynamics brought on by the Covid-19 epidemic, as well as rising digital penetration. Manufacturers have thrown a wrench in the mattress industry by releasing novel models at reasonable pricing. The companies are now planning to open physical storefronts, some of which will include resting areas.
Mattress have disrupted the market by offering innovative solutions at affordable price points by removing middlemen, and reaching out to consumers directly through the online channel. Direct-to-consumer (D2C) brands are trying to whip up the Indian mattress industry touting promises of discounted premiums, mattress-in-a-box convenience, 10-year warranties, and 100-day trials. Start-ups are attempting to establish themselves as superior alternatives to established companies in a mostly unorganised field, with the majority of them considering offline shopping as well.
Mattress manufacturers are ready to tuck you in with sleep solutions with an array of Sleep Accessories
To accommodate this rapidly growing industry, most manufacturers have sought to raise awareness about sleep accessories and the critical role they play in ensuring a good night's sleep. Buyers are frequently confused by the variety of options available in the offline market. New-age firms use technology and research to cut through the clutter, allowing customers to find the ideal fit quickly.
Pillows are offered in a variety of categories from manufacturers all over the world, and customers can browse online for the best pillow for their needs and comfort. High-end pillows are available from manufacturers. Among the solutions in the array are memory foam pillows, cervical pillows, contour-shaped pillows, half-moon pillows, lumbar support pillows, knee-support, and orthopaedic pillows, which may help with a variety of lifestyle issues.
In the coming years, the commercial sector is likely to be the strongest category in the mattress market. Mattresses are replaced every 9–10 years on average by homeowners, and every 5–6 years by hotels. Hotel guests, both tourists and business travellers, are generally critical of the level of comfort provided. This is why hotels and other lodging organisations often change mattresses.
Mattress manufacturing process innovations and product launches are bolstering expansion.
Hybrid mattresses are becoming more popular as consumers' interest in healthy and sanitary sleeping habits grows. Spring coils, polyurethane foam, thermal, and latex layers are among the components found in such mattresses, each of which provides some advantage to the user. Several mattress manufacturers are infusing materials like copper and aluminium into the mattress fillings, which reflects the advancements being made in the production process. Mattress manufacturers are offering goods with modern technologies to appeal to a wider audience.
Given the massive populations of India, China, and Indonesia are the largest users of mattresses. The demand for consumer products, such as mattresses, will rise as the population grows. Furthermore, rising disposable income in APAC's developing countries, such as India, Thailand, and Malaysia, is expected to propel the mattress industry forward. As the middle-class population's financial security improves, so does their willingness to spend, resulting in higher living standards. As a result of people's growing spending power, APAC is predicted to be the leading mattress buyer until 2030.